SEO is constantly changing as search engines evolve and adapt to meet the demands of their users. While the basics remain somewhat unaffected, there are some factors that many people ignore. Unfortunately, your Shopify store won’t rank if you don’t make use of proper SEO strategies. That’s where a Shopify SEO expert can help.
Many people consider SEO as an afterthought. Or think that if they spend a little bit of time on it, they can do it all themselves. This hardly ever works. There are Shopify SEO experts in the world for a reason. Make use of their expertise.
Things Only a Shopify SEO Expert Will Tell You
Many people know about keywords and think using keywords abundantly throughout a store is considered good SEO. This is not true. Yes, keywords are important. But you should never use them excessively. When you do so, search engines will classify the content as spam and penalize it. The trick is to use your keywords organically. As long as the content is about the keyword, there should be no reason for you to resort to keyword stuffing anyway. It’s all about coming across as a credible source of information. Shopify SEO experts can help you create authoritative content for your pages that ranks.
The title tag and meta description are two of the more important aspects of your Shopify store that you probably ignore. Every product or page needs to have a keyword optimized tag and description. Titles are the first thing a search engine looks towards to judge a page’s content. The meta description is the short 160 character description that shows under the title on search results. Not only are they ideal for SEO, but they dictate click-through-rates as well. An eye-catching title is bound to get you more clicks.
The titles and alternative text of the images on your Shopify store play a role in SEO too. Shopify SEO experts know that you need to make sure you name your pictures appropriately, preferably containing the keyword. Alternative tags must contain an optimized description of the image. These seemingly unimportant things can have a large bearing on your SEO.
Shopify SEO Experts at 1 Digital Agency
1 Digital Agency is a Shopify and Google Partner. What this means is that we understand how both Shopify and Google work. Our team of Shopify SEO experts arms itself with analytics to design strategies that can get you maximum exposure in search results.
Whether it is through on-page optimization-using methods discussed above, off-page optimization through outreach, or building your website’s credibility through relevant blogs, we work day and night to ensure that you get results. Get in touch with us at 888.982.8269 or contact us, it will be our pleasure to answer any questions you may have.